Showshoppers were lucky enough to be invited to a preview of the first Tory Burch store to open in the UK and I have to say, the store is stunning. First stop was upstairs to the private dressing area where VIP shoppers have their own personal spacious dressing room and shopping partners can relax on the sofa. It feels just like a cosy room at a friend's house where you both can play dress up. Next, across the landing to where the resort collection was beautifully displayed against a glossy orange backdrop. Downstairs is my favourite part of the shop, the accessories room. Accessories are what Tory does best and what she's best known for. All the bags, purses, boots, shoes and of course pumps were laid out in abundance which gives shoppers more of a fun choice without overwhelming them. I had my eye on pretty much all the biker boots and the lovely leopard print pumps modelled by Charlotte the lovely PR account manager.The decor is as attractive as the products with vibrant prints around every corner and generous splashes of orange every now and then, since it is Tory's signature colour.
Just as I thought my christmas list couldn't get any longer, it's now been officially overloaded with the Tory Burch logo.
*M*
Tory Burch london boutique, 149 New Bond Street, W1S 2TX, 0207 4935888
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