We heart...relaunch of Chelsea Girl!

Yesterday news reached us that iconic high street brand of the 1960's to 1980's Chelsea Girl is to relaunch for SS'11. In 1988 Chelsea Girl changed to become high street giant River Island. And for the first time (as Show Shoppers were toddlers first time around)we are going to get to wear it too! River Island have brought in Lucy Moller to design the collection under the watchful eye of Farida Kaikobad, who worked on the original Chelsea Girl designs first time around.

The collection's price-point will be cheaper than mainline River Island, and is aimed at a slightly younger customer. So perhaps we won't be donning their perfectly on trend Seventies style flares and denim skirts after all! We would like to get our greedy little paws on the navy jumpsuit and one of those black felt hats though, age appropriate or not!


The collection launches on March 24th and even Selfridges are jumping on board by hosting a Chelsea Girl pop-up shop to celebrate. We can't wait!


*C*